PAPER SAMPLE BOOKLET_CYCLUS
The Brief
The brief is focused on our environment. The environment continues to grow in importance and whether in business or personal life, we all want to know more about the issues that affect our choices of what we buy and who we buy from.
Papersmith & Sons has committed themselves to being an environmentally friendly paper supplier and has a wide range of environmentally friendly papers. As a designer we were approached to create the artwork for a 12-page A5 sample book of a single range of Papersmith & Sons papers. The designs has to celebrate the paper and tells a story about it's eco-friendliness.
Flat design of back and front cover of sample booklet
Flat design of first spread within paper sample booklet
The Concept
"Cyclus reach newspaper headlines" which directly focuses on the influence Cyclus has on nature. News reports capture radical events that bring shock, relief and hope. The reason for the news reports is Cyclus has the look and feel of newspaper material, which implements the concept by pointing out the benefits on nature. Cyclus preserves nature and visually it will depict how Cyclus preserves nature in a news reporting context.
Original Illustration for single page spread on the inside cover of booklet
The single minded messages focus on Cyclus Saves!!
The Problem
Papersmith & Sons strives to leave an eco-friendly footprint, to protect nature and ensure that the ecosystem can fully survive. Very few of the target market, or people in general, are aware of this movement. In the case of the news report, this task brings it to people's attention that Cyclus leaves a good footprint behind.
Original Illustration for third spread in booklet
The communication goal
The communication focuses on the news report headline which is striking, radical, and will catch the readers' attention. The moment the imagery of Cyclus is passed on to the reader that Cyclus is beneficial towards nature, the reader is caught up in the grip of change. The communication goal highlights the remarkable footprint Cyclus leaves behind.
The Strategy
The Strategy focuses on the visual depiction of what Cyclus is saving, which is accompanied by the newspaper headline. It is the word play that makes a difference in the story to be told.
Physical booklet mock-up
Illustrated typography promotional poster
